The owner and whyElaine is a 20 year old design student/photographer currently residing in Melbourne, Australia. Besides taking countless pictures of useless things, she also likes documenting her clothes and experimenting with the notion of 'mixing and matching'. She believes that being versatile is a vital key, and that everyone is unique. So all this, but you must be asking why? Hopefully to inspire everyone to dress in their own special way that simply shouts no other but, you!